Award-Winning:
Creative - Content - Production
Brand Experiences & Campaigns
Strategy, creative, and the full system behind it
For the Shoe Brand Campaign - Director
In 2020, the Indianapolis Colts looked to our Creative Content and Production department to serve as the in-house creative agency for our entire brand revamp and campaign update (a feat that was previously trusted to a nationally renowned creative agency).
In addition to the brand campaign launch video and supporting creative assets, our creative strategy was straightforward: Be flexible and ready to take advantage of key moments during the season as they unfold. After a successful debut, For the Shoe continues to be the brand campaign for the Colts in 2024.
Paylocity SHRM 2026 - Creative Lead
On a crowded trade show floor, you have seconds to make an impression. Beyond our booth design, we brought Paylocity’s brand story to life through a massive LED ribbon show featuring 50+ custom animations (animation by Aaron Asbury). The result? The most visited booth at the show, measured by badge scans.
Our team also captured photo and video content on-site and turned it around in real time, extending Paylocity’s presence across social channels.
Storytelling & Original Series
Stories that build audiences and win awards
With the Next Pick - Director & Co-Creator
For three seasons, With the Next Pick gave fans an unprecedented inside look at the Indianapolis Colts process leading up to the NFL Draft.
From adapting to ever-evolving draft storylines to solving production challenges during the start of the COVID-19 pandemic, the creative journey of this series has been a testament to collaboration and flexibility across the organization.
Social Strategy & Audience Growth
Short-form content that earns millions of views
Over the 2 years, I started a new social channel completely from scratch and currently have 200,000+ subscribers across TikTok, Instagram, and YouTube. This journey has taught me an even greater understanding of how to best create high-performing content for each platform, regardless of the subject matter and niche.
Colts Cam - IG Reels & Twitter
What started as a creative solution for gathering player content during the 2020 season quickly became a mainstay in our content strategy for multiple seasons.
Using a stationary camera that players interact with during practice and after wins, Colts Cam checks the boxes as an easily repeatable format that showcases our player’s personalities.
